Gita Bhashya -Sankara 372

Shri Sankara's Gita Bhashya

(Sri Sankaracharya's Commentary on the Gita)

CHAPTER -9

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Ye{d)pyanya-devatā-bhakīā yajante śraddhayānvitāh
Te(d)pi mām-eva Kaunteya yajantyavidhi-pūrvakam

23. Even those devotees of other gods who worship (them), endowed with iraddhā, they too worship Me alone, O son of Kunti, (but) by the wrong method. Even those devotees of other gods, who worship (them) endowed with śraddhā, having belief (in the efficiency of the worship), they too worship Me alone, O son of Kunti, (but) by the wrong method, i.e. attended with ignorance (ajñāna).

Why is it said that they worship by the wrong method (in ignorance)?

For,

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References and Context