Thus according to difference in nature, the thoughts and ideas of men differ from generation to generation; while some differ on account of instructions handed down to them through a succession of teachers, and there are also others who go against the Vedas. Because of this difference of nature or intellect, different schools of thought based on the same authority of Vedas arose. Some men became atheists who hold heretic views and have no faith in the Vedas.
O best of men, people deluded by My Maya describe various things as means to the highest good according to their Karma or occupation and taste.
As means to the goal some mention duty; others fame, pleasure, truthfulness, control of the senses and control of the mind; yet others mention their own wealth, or the lordly power or gift or food; and some mention sacrifice, austerity, charity, vows, moral rules  universal and particular.
The results attained by these means, being the outcome of work, have a beginning and an end, cause misery and end in Tamas. They give small and transient pleasures and are attended with sorrow.
Where is that bliss to be found in objects that is to be found in Me? How can one who is attached to sense-objects, enjoy that bliss which a man with his mind given up to Me and free from attachment to all other things, gets from Me?