Link:—Worshippers oldie gods, gain the fruit which is finite and perishable. Then, why do men get entangled in it? Why do not they worship, God? An explanation comes in the next verse.
pariah bhavamajananto mamiivyayamanuttamam
Men who lack understanding think of Me, the unmanifest as a perceptible ordinary human being, not knowing My supreme state
as immutable and unexcelled. 24
Avyaktam vyaktimapandmh manyante mamahuddhayah parash bhhvamajaoanto mamavyayamanuttamam:—Men of poor understanding, think of Me as having been born, and dead, just like ordinary men. They think, that I am also manifested, in the mid-state only, like other beings (Gita 2/28). They do not know Me, as imperishable, uniform, immaculate, all-pervading, untainted, beyond time, space and causation, and as anincarnation of God. So they, instead of worshipping Me, worship the gods.
There is not a total negation of discrimination in them. But, their understanding is poor, because they do not admit the perishable world, as perishable. Secondly, they know that if desires cannot be satisfied, they will have to be abandoned, but they do not abandon them.
They do not know My supreme state, immutable and unsurpassed. So, they for satisfaction of their desires, are attracted towards, the gods. Had they known Me, as unsurpassed, they would have worshipped Me, only.
(i) Men of understanding, are those who, accepting the Lord as unsurpassed, take refuge in Him. (Si) Men of poor understanding, are those who regarding the gods, as superior to them to take refuge in them. They are, somewhat polite and simple. (iii) Men without understanding, are those who regard God, as an ordinary human being, and think that they are supreme (Gita 16/14). God, in spite of being imperishable, the Lord of the whole universe, manifests Himself, through His own divine potency, keeping His nature (prakrti), under control. But men of poor understanding, do not know, that, He is beyond perishable matter and is superior to the imperishable soul.